Bars and restaurants try a lot of different promotions and angles to get more patrons into their establishments.
But what the Hilton Osaka is doing has a lot of people mostly women shaking their heads and, well, rubbing their feet.
Among the dining and drinking options at the Hilton Osaka is the cafe/bar My Place, which just opened at the end of March.
Hoping to set itself apartas a stylish, sophisticated establishment, starting June 15 My Place will be giving discounts on food and beverage orders from women wearing heels, and the higher their heels, the more theyll save.
So what exactly qualifies as “high” and how do the discounts work?
According to Rocket News, the heels must be at least two inches (five centimeters), which gets you tenpercent off any non-course meal menu options, including My Places selection of craft beers, organic wines, and cocktails.
Discounts increase by five percent for every two-centimeters increment, up to a maximum of fifteen-centimeters, which gets you 30%.
Go beyond fifteencentimeters and you get the top discount of 40% discount and hopefully a foot massage because that equals about six inch heels.
While I’m sure there are a lot of people out there who like it, others saw it as completely sexist and frankly, kind of impractical.
And let’s just take a minute to realize that it’s someone’s job to sit there and measure women’s high heels, which is both slightly fascinating and creepy.
But why would they think more women in heels would be good for their bar?
A sociologist from a 2014 study on male behavior might hold the answer.
Jean-Claude Kaufmann said: In a seduction setting, men are very attracted by a woman in heels as she looks taller, more sexually confident, sure of herself, and has a lengthened silhouette and sensual jutting buttocks.
Is “sensual jutting buttocks” a technical term?
Regardless, they’re hoping to increase the sex appeal, increase the drinking, and hopefully increase their business.
They’re not the first bar to offer this kind of promotion, either.
It seems to have made an appearance over the past few years.
So what’s the final verdict?
To each her own, I suppose. If heels are your thing, reap the rewards, and if not?
Maybe find a cheaper bar.
Read more: http://twentytwowords.com/what-this-bar-is-giving-women-discounts-for-has-people-livid/